Yassine M. Alaoui
Founder & CEO
Going phygital means providing a customer experience in which technology and traditional physical experiences are blended seamlessly to create new and better ways of accomplishing everyday tasks. DriveBox leverages this growing trend to differentiate itself from other AdTech players while having a positive impact on the entire taxi and ride-hailing ecosystem, and adding value to its main stakeholders.
DriveBox is not a pure advertising device. Instead, it offers comprehensive functions to passengers to enhance their ride experience. Not only are the screens interactive to enhance passengers’ engagement rate, DriveBox offers comprehensive information; including news, weather, basic financial data, as well as recommendation on top tourist spots, together with the ads sponsored by our merchant clients.
DriveBox screens are equipped with full sets of AdTech features, including retargeting, personalizing, geofencing, tracking, attribution and measurement.
Using artificial intelligence, forecasting and predictive analysis of datasets are made available to advertisers for the benefit of precision marketing.
DriveBox platform offers passengers a wide set of comprehensive functions such as access to real-time news, city’s top tourist attractions, translation tool, and more...
Passengers can enjoy free Wi-Fi during their rides to stay connected anywhere anytime while moving around the city.
Various digital payment methods have been integrated into our screens using NFC technology and trustworthy third-party payment processing infrastructures.
Various real-time factors measuring passengers’ mood and responsiveness with the ads being displayed are considered by our pricing algorithm; such as daytime, geolocation, weather, and traffic congestion.Learn More About our Solutions
We’re adopting an aggressive impression-based pricing strategy, making our solutions’ prices comparable, if not competitive, to the most democratized advertising alternatives, such as Facebook and YouTube.Get Your Quote Now
DriveBox is devoted to developing a sustainable business by incorporating ESG initiatives from Day One, making it confident to attract sustainable investing sources in the near future.
DriveBox recycles second-hand tablets with good technical functionalities and transforms them into entertaining tools that enhance passengers’ ride experience.
DriveBox has a mission to improve the financial situation of drivers who suffer from below-average monthly income, by offering them an extra stream of revenue.
We believe that technology is our main driver of success. That said, in order to sustain DriveBox’s leading position in the AdTech industry, continuous Research and Development (R&D) efforts are required.
R&D activities include the development of a blockchain-based advertising ecosystem to boost transparency and marketers’ trust, the integration of new AI techniques such as facial recognition, as well as the optimization of our tablets recycling process for stronger ESG impact.
We strive to build an integrated ecosystem for more personalized and targeted advertising for marketers of different size. Advertisers can choose their marketing objectives, set their budget, and place their orders before managing their campaigns.
Our mission is to democratize DOOH advertising technology to marketers of all sizes. That said, we aim to empower all DriveBox advertisers with accurate real-time statistics that allow them to track their campaigns’ evolution, measure their performance, and analyse their audience responsiveness.
Ranging between 5 and 30 seconds, non-skippable ads are short videos that are scheduled to suddenly appear (“pops up”) on DriveBox screens, and which viewers don’t have the option to skip. Advertisers pay for these ads based on the number of impressions displayed to our audience over the contracted period of impressions’ delivery.
Actions include, but are not limited to, clicks, QR Code scans, participation in surveys, submission of contact information, as well as the use of gift vouchers and discount codes. Marketers pay for the number of actions undertaken by our tablets’ users.
DriveBox has four categories of places (Bars, Restaurants, Hotels, and Gyms) where marketers can list their business as a top-suggested location. The pricing of these listings depends on demand.
+852 9635 5676
Rm 7B, One Capital Place, 18 Luard Road
Wan Chai, Hong Kong SAR